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The Most Important Elements Every Compelling Content Marketing Must Have

Content marketing is the best way to reach your customers and build your brand. It’s also a complex topic that can be hard to understand, especially when it comes down to what makes a piece of content compelling. So I’ve put together this guide on what makes compelling content, so you can start creating it today! Mixx is the best place to go for your Instagram likes and followers. 


Storytelling is one of the most important elements in any compelling content marketing.

  • Why? Stories are an easy way to connect with your audience on a personal level and make them feel that you understand them, which makes them more likely to buy from you.
  • How do you tell a story? First, try writing it down—this will help you remember what happened and how it felt for yourself or others involved in the experience (this also helps if someone else has already told their version). Then read through it again aloud before sharing with others so they can hear how well your narration flows together; this gives everyone involved an opportunity for feedback about whether or not this tale sounds like something worth sharing with other people who might also enjoy reading about similar experiences at some point down the road!


Emotions are an important part of content marketing and the reason people buy, share and engage with your brand. They can be a powerful way to connect with your audience, but only if you’re able to tap into the right ones.

Emotions are what drive people from one action (like clicking on a link) to another (like signing up). They’re also what make them feel something—and that emotion is what makes us want something in return.

When it comes down to it, emotions are at the core of everything we do as human beings: If you’re feeling happy after reading this article then chances are good that someone else will too!

Personalization and Segmentation

Personalization and segmentation are two of the most important elements of any compelling content marketing. Personalization is the ability to deliver a message that is relevant to an individual, while segmentation is the process of dividing a population into segments based on shared characteristics.

Personalization can be performed by using personal data (like age, gender or location), but also by measuring user behavior on websites like Google Analytics or Facebook Insights. This allows you to identify what people like best about your site and tailor content accordingly.

Segmentation can be performed with tools such as A/B testing, multivariate tests or even just asking users themselves through surveys! Unlimitedmarketing offers undiluted information about marketing. 


Passion is the key to success. It’s what keeps you going, and it’s what makes your content different from the competition. Passion helps you stay motivated, even when things get difficult or overwhelming.

Without passion, there will be no energy left in your content marketing efforts once all of those other elements have been exhausted; without passion, there won’t be any reason for you to continue creating great content because it won’t matter anymore—you’ve already done everything else!

Quality Content

Quality content is the backbone of any successful content marketing strategy. There are many types of quality content, but here are four main elements you should be looking for in every piece:

  • Originality
  • Well-researched information
  • Good writing skills (and proofreading)
  • Visual appeal

Great Imagery or Videos

A great image or video is essential to any compelling content marketing. Images are more powerful than words, as they can convey emotion and meaning in a way that words cannot. They can be used to illustrate your point, add personality to your brand, or tell a story. In addition to these uses for imagery (which we’ll get into below), there are many more:

  • Images can also be used on their own as social proof for potential clients or customers who want an idea of what you offer before investing money in it—this is especially true if you have an existing business with existing customers who trust your brand. For example, if someone Googles “chocolate cake recipes” then chances are high that they will see one of the top search results feature images from yours!


Content marketing is one of the most important aspects to a successful business, and it can be difficult to get started. But if you follow these seven tips, you will be well on your way to creating compelling content that people want to share with their friends and followers.

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